If you’re a SaaS company, you’ve likely worked incredibly hard to get your product out into the market. Now it’s time to sell it and show people how it will benefit them.
Your team is the key to success during this phase. But if your training program isn’t doing its job, your employees won’t be able to properly sell your SaaS product.
A lack of knowledge can impact every department including sales, marketing, and customer service. Proper SaaS training means making sure your team has an intimate knowledge of your product and services.
Here are 4 uses for your SaaS training content that can help scale your business.
Onboarding Training
Any new employees will need a complete set of training modules that gives them an overview of your SaaS service. This includes information on everything you have so far and any future changes or upgrades that will be made.
Provide a video walkthrough on how to use your product in your training content. Your SaaS training content should also include in-depth looks at unique features and how customers can use your product.
Marketing Training
Because your marketing team are the ones tasked with finding creative ways to explain your SaaS product to customers, it makes sense to provide them with more comprehensive training content.
A great way to do this is through a simulated training account where your marketing team can experiment with your product.
This will ensure they know the ins-and-outs of your product, and they may even get ideas on how to market certain features to your ideal customers.
Sales Training
Your sales team is also going to need a detailed training plan. Incorporating a microlearning approach into your SaaS training content is a great way to familiarize your sales team with key benefits.
This ensures they have an arsenal of knowledge they can refer to when needed. You can break up your training content into topics such as customer benefits, best practices, case studies, and competitor insights.
Customer Support Training
Compared to other employees, your customer service team is going to need a robust training library of content that can be accessed any time.
Regularly sending them video recordings of product updates and changes can be an integral part of your SaaS training content. You’ll also want to make sure troubleshooting issues are covered in your training content. Giving your customer service team the training they need is crucial to ensuring the long-term success of your SaaS business.
Final Thoughts
It’s no secret that your team plays a central role in the success of your SaaS business. Without efficient and effective use of your training content, your employees won’t be equipped to successfully market your product. This can lead to dwindling sales and customer churn.
By tailoring your SaaS training content to different employee departments, everyone can get the specific training they need when they need it. Starting with the 4 uses for SaaS training content outlined above will help get your team on the right track.
