Act-On Software is a SaaS product that assists with marketing automation. Their Growth Marketing Automation Platform enables growing businesses to scale and adapt amid a competitive environment. Act-On’s solutions focus on demand generation, consumer marketing, customer relationship marketing, customer journey, customer experience marketing, loyalty marketing, and more. Boasting over 4,000 customers globally, Act-On has primarily served medium-sized businesses since 2008.
Act-On’s Training and Certification offerings help customers to become more fluent in Act-On’s software capabilities and to develop specific marketing expertise. Act-On offers certifications in brand marketing and demand generation marketing, as well as two more comprehensive options called “Do-It-All Marketer” and “Expand Marketing.” Their courses combine pre-recorded video trainings, self-paced learning, homework assignments, and complete assessments. Customers can also attend instructor-led trainings, self-paced courses, onboarding coaching, and new user workshops to make the most of their Act-On solutions.
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