Basis Technologies allows marketers to use automation to increase productivity and streamline workflows for their digital business. With Basis, customers can integrate all their advertising in one place, reduce workflow errors, connect teams and vendors through a trackable messaging system, and access easy-to-read metrics and reporting. Formerly known as Centro, Basis Technologies is the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social.
Basis Institute’s certification program was recognized as the Best Educational Tool or Program by AdExchanger. Their Direct Buying Certification educates students on the benefits of running a guaranteed direct buy, the differences between a direct buy and a programmatic buy, and strategies for working with both types of buys in campaigns. Basis Institute also offers free Essentials courses on topics such as digital media, search, social, programmatic, and data. New Basis users can also leverage the Basis Foundations course and later take advantage of Foundations 2.0 to expand upon their ability to build capabilities within Basis.
Digital Media Essentials, Programmatic Essentials, Connected TV Essentials
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