After all the hard work of coordinating with guests, researching topics, and overcoming unexpected tech problems, recording a webinar is definitely time-intensive. If you’re not repurposing that content, you’re missing out on valuable marketing opportunities that can stretch your recorded webinar even further. There’s practically no limit to what you can do. Here’s just a sampling of how SaaS universities can effectively repurpose their webinar content.
Once considered an impractical notion, the concept of adaptive learning has taken the e-learning world by storm in the past several years. With so many studies proving the existence of different learning styles, adaptive learning offers greater inclusivity and acceptance than traditional education. And when it comes to employee and customer training, adopting an adaptive learning method is one of the best decisions you can make. But what is adaptive learning, and how can you use it to maximize business goals? Keep reading, because we’re going to cover all that and more in this handy guide.
With more and more SaaS startups materializing every year, you need to have a crystal-clear idea of who your ideal customer is in order to craft a compelling marketing campaign. In this guide, we’re going to cover the 6 most tried-and-true strategies for marketing your B2B SaaS product that actually work in 2022.